Steamboat Bagels Logo Design

Commissioned Design, 2020

This is my process for creating a logo for the local Savannah, GA based company Steamboat Bagels, a new popup bagel store. For my process, I created thumbnails and experimented with colors and different fonts.

I experimented with different nautical themes that involved bagels along with different Savannah, GA elements, but ended up deciding to go for a steamboat that used a bagel for the paddlewheel. I played around with various fonts, and found a serif that complemented the vintage-style boat.

Final logo design.

Thumbnail Ideas

More focused thumbnails, based on client’s preferences.

Exploration of color in final ship design.

Exploration of adding Savannah, GA based elements into design.

Decided final logo full image.

Different font exploration.

Final Logo.