This banner was made for Bloomsbury Publishing to promote different Special Interest books for Mother’s Day 2021.
I found that most Mother’s Day advertisements had floral elements incorporated with bright traditionally feminine colors. I liked the idea of including plant motifs, but wanted to stand out to all the other Mother’s Day standard design of warm pinks, oranges, and yellows. With the background I focused on creating visual texture and interest in cooler colors so that the header could pop forward with warm colors. I experimented with handwritten and more decorative fonts, before deciding on one that could work with a papercut style.
The final was created in Adobe Photoshop.
Final Banner Design
Final Banner posted on Bloomsbury.com
Initial movement sketch of leaves
Rough linework draft
Comparison of movement sketch and linework draft
Experimentation of overlapping leaves for full background pattern
Possible iteration 1
Possible iteration 2
Possible iteration 4
Possible iteration 5