This banner was made for Bloomsbury Publishing to promote different Special Interest books for Mother’s Day 2021.

I found that most Mother’s Day advertisements had floral elements incorporated with bright traditionally feminine colors. I liked the idea of including plant motifs, but wanted to stand out to all the other Mother’s Day standard design of warm pinks, oranges, and yellows. With the background I focused on creating visual texture and interest in cooler colors so that the header could pop forward with warm colors. I experimented with handwritten and more decorative fonts, before deciding on one that could work with a papercut style.

The final was created in Adobe Photoshop.