Bloomsbury Mother’s Day Promotion

Website banner for Bloomsbury.com

This banner was made for Bloomsbury Publishing to promote different Special Interest books for Mother’s Day 2021.


I found that most Mother’s Day advertisements had floral elements incorporated with bright traditionally feminine colors. I liked the idea of including plant motifs, but wanted to stand out to all the other Mother’s Day standard design of warm pinks, oranges, and yellows. With the background I focused on creating visual texture and interest in cooler colors so that the header could pop forward with warm colors. I experimented with handwritten and more decorative fonts, before deciding on one that could work with a papercut style.


The final was created in Adobe Photoshop.

Final Banner Design

Final Banner posted on Bloomsbury.com

Final Design

Initial movement sketch of leaves

Rough linework draft

Comparison of movement sketch and linework draft

Experimentation of overlapping leaves for full background pattern

Font exploration

Possible iteration 1

Possible iteration 2

Possible iteration 4

Possible iteration 5